We're more than halfway through 2012.

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October 1, 2012
Arik Hanson Is it time for a social media check-up?
By Arik Hanson
We're more than halfway through 2012. Just a few short years ago, many of us were trying to convince brands to invest more money and resources into social media. No more. Today, many brands are involved in some way on social platforms like Twitter, Facebook, Pinterest and others.

But, are they making the best use of their time and energy with their social media work?

Since many brands jumped aboard in the 2009-2011 timeframe, they've been at things for a couple years now. And, they've learned a lot. Plus, a lot has changed since 2009. New platforms have emerged (Pinterest). Other platforms have changed significantly (Facebook). And yet others have come and gone.

So, these brands have been plugging away for a couple years now. Much has changed in terms of platforms and best practices. My question: How's your brand doing? [...]

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