|October 1, 2012|
|Is it time for a social media check-up?|
|By Arik Hanson|
We're more than halfway through 2012. Just a few short years ago, many of us were trying to convince brands to invest more money and resources into social media. No more. Today, many brands are involved in some way on social platforms like Twitter, Facebook, Pinterest and others.
But, are they making the best use of their time and energy with their social media work?
Since many brands jumped aboard in the 2009-2011 timeframe, they've been at things for a couple years now. And, they've learned a lot. Plus, a lot has changed since 2009. New platforms have emerged (Pinterest). Other platforms have changed significantly (Facebook). And yet others have come and gone.
So, these brands have been plugging away for a couple years now. Much has changed in terms of platforms and best practices. My question: How's your brand doing? [...]
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|Why Seinfeld's "do the opposite" theory is perfect for social media|
You remember that Seinfeld episode? The one where George lands the job with the NY Yankees? Remember how he got the job? By doing the opposite.
Brilliant, right? For George, his whole life had been a series of bad decisions. By simply flipping his thinking and doing the opposite, he had to be right, right?
Real life's not that easy, obviously. And, in the marketing world, life is certainly more complex. But, let's think about this opposite thing for a minute and how it relates to companies and [...]
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