|October 22, 2012|
|3 Ways to Fight Facebook's Algorithm and Customize Your Feed|
|By Jay Baer|
| My wife asked me today if something had changed at Facebook.
“I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. I like that stuff, because I can easily keep up to speed with them. But I’m not seeing it as much lately.”
I’ve noticed it as well. Have you?
Some in the social media cognoscenti will tell you it’s because the masses are tiring of Facebook.
“Kids don’t use Facebook anymore because their parents are on it,” they sniff.
The other favorite theorem of the digital royalty is that the technologists, early adopters, and ironic T-shirt wearers have moved on to the next hot thing (G+, Path, and Tumblr, respectively). [...]
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| We’re more than halfway through 2012. Just a few short years ago, many of us were trying to convince brands to invest more money and resources into social media. No more. Today, many brands are involved in some way on social platforms like Twitter, Facebook, Pinterest and others.
But, are they making the best use of their time and energy with their social media work? [...]
|Why Seinfeld's "do the opposite" theory is perfect for social media||Lessons Learned in the Past Five Years of Social Media Marketing||Awareness Provides Social Marketing Automation|
|You remember that Seinfeld episode? The one where George lands the job with the NY Yankees? Remember how he got the job? By doing the opposite. Brilliant, right? For George, his whole life had been a series of bad decisions. By simply flipping his [...]||This summer has certainly been a time of celebration for us here at Ignite Social Media as we hit our fifth anniversary as a company. We’ve used this landmark as an opportunity to reflect on how far the agency has come and how much each of us have learned. Along with that reflection, I’ve asked each team in the agency to [...]||I covered Awareness a good bit (see Awareness Provides Social Media Command Center). Beginning as a community platform, they have transformed their offering to become a social media command center that allows you to properly manage all of [...]|
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