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February 25, 2013
Sally Falkow Pinterest is Nipping at Twitter's Heels
By Sally Falkow
Have you read the Pew Social Media Demographic report yet?

One of the interesting stats in this report is that 16% of Internet user in the United States are on Twitter, with Pinterest right behind at 15 percent. Yes, they are both a long way from the 67% for Facebook, but it seems that the race for second place is on. Instagram is not too far behind either.

Pinterest’s growth rate should be causing Twitter some sleepless nights – a survey conducted earlier in 2012 put Pinterest at 12 percent in August, meaning the site gained three percent in just a few months.

It is good to know who is using these social sites – if your product or service does not appeal to women Pinterest may not be for you. The Twitterverse seems to to be shifting too – many younger people are using Twitter now. [...]

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