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May 27, 2013
Sally Falkow The Value of Your Facebook Fans
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By Sally Falkow
Syncapse and Hotspex have updated the data from 2010 about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that the value of a Facebook fan to a consumer brand has increased quite dramatically in the last two years (28%) to $174 per fan. The number of people liking these brands on Facebook has increased too – in 2010, these brand pages typically had a few million Fans each. Top brands in the 2013 study have well over 15 million Fans, with some like McDonalds and Coca-Cola with 25 million and 60 million, respectively.

Many businesses find that they get 80% of their revenue from 20% of their customers. An interesting fact is that those 20% that generate 80% of your revenue tend to be a large part of your Facebook fans.

How Can You Grow your Facebook Fan Base? [...]

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