|June 3, 2013|
|Social You Should Know: Social and Sales – New from Google and Pinterest|
|By Jim Tobin|
For our U.S. based clients and friends, it’s Memorial Day weekend. We hope you all enjoy it as much as we enjoyed our Mystery Trip last weekend (pictures here).
Google Data on Social Media Contribution to Sales Is Fascinating
As more people try to figure out the impact that social media has on their sales, Google released a new site with some very interesting data. It shows the number of times social “assists” in a sale versus the number of times it is the last interaction before purchase. It provides data for several different industries (Google includes auto, biz, classified/local, CPG, edu/gov, finance, health, media, retail, tech and travel) and locations (they include Brazil, Canada, France, Germany, Japan, UK and US). Across all industries, Google data suggests that social helps with 1.9 sales for every one direct [...]
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If there’s one key area that social network giant Facebook has been weak in, its the mobile arena.
Users of the official Facebook app for both major platforms Android and iPhone, as well as other handsets manufacturers, have had to dealt with slow loads, poor user interfaces, bugs and other such quirks.
This is [...]
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