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SocialMediaNewz (Enable Images to Fully Enjoy)
July 29, 2013
Eric Boggs How Much Do Social Media Marketing Programs Cost?
By Eric Boggs
Questions about cost frequently (and obviously) arise in our conversations with prospective clients. Social media is an evolving medium and the costs of doing business are constantly in flux as a result. And budgets are budgets.

We first wrote about the cost of social media marketing campaigns in October 2007, which is ancient history in the social media business. So we’re long overdue for an update.

But First, A Meta-Question
Any social media marketing process should actually begin with a simple, often overlooked, question: “Can I achieve my goals through social media marketing?” [...]

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Recent Articles:
6 Things to Consider When Executing a Social Media Program Overseas
So, you went and won yourself an international client. Well done. Though the Internet allows you to do almost anything from anywhere, there may come a time when you will have to travel overseas. Whether you need to visit company headquarters or cover a product launch at an international conference, traveling abroad is something you need to be ready for. Here are a few things to consider when executing a social media program in another country:

Passports
This might seem obvious to some, but only about 30% of [...]
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Myspace Leaves Beta, Brings iOS App With It Social You Should Know: Social and Sales – New from Google and Pinterest The Value of Your Facebook Fans
Myspace announced that it is bringing its recently redesigned service out of beta, as well as launching a new mobile app for iOS. If you haven’t checked out the desktop redesign yet, you can see Josh Wolford’s extensive walkthrough [...] For our U.S. based clients and friends, it’s Memorial Day weekend. We hope you all enjoy it as much as we enjoyed our Mystery Trip last weekend (pictures here). [...] Syncapse and Hotspex have updated the data from 2010 about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that the value of a Facebook fan to a consumer brand has increased quite [...]
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