|August 19, 2013|
|Everything You Need to Know About Social Media Marketing You Learned In Kindergarten|
|By John Patterson|
My sister is a Kindergarten teacher and probably one of the best storytellers I have ever encountered. From a young age I can remember being riveted to the edge of my seat by stories of things that I had little or no real interest in. THAT, my friends is solid storytelling. So why does this matter to you? It matters because everything you need to know about being a great social media marketer you learned in kindergarten. Allow me to explain.
Know the Story Like the Back of Your Hand
Once you’ve read Humpty Dumpty a few hundred times, I’m guessing the words on the page aren’t really a necessity anymore. Knowing what story you want to tell is key. Start by telling yourself the story over and over and over. No two stories will be EXACTLY the same, but the key points will always rise to the surface. Pay attention to those and emphasize them. This will allow you to reinforce your key message while not boring your audience.
Coke does a great job of storytelling. Their images make the story of refreshment the centerpiece [...]
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|How Much Do Social Media Marketing Programs Cost?|
Questions about cost frequently (and obviously) arise in our conversations with prospective clients. Social media is an evolving medium and the costs of doing business are constantly in flux as a result. And budgets are budgets.
We first wrote about the cost of social media marketing campaigns in October 2007, which is ancient history in the social media business. So we’re long overdue for an update.
But First, A Meta-Question
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Myspace announced that it is bringing its recently redesigned service out of beta, as well as launching a new mobile app for iOS.
If you haven’t checked out the desktop redesign yet, you can see Josh Wolford’s extensive walkthrough here.
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|For our U.S. based clients and friends, it’s Memorial Day weekend. We hope you all enjoy it as much as we enjoyed our Mystery Trip last weekend (pictures here). Google Data on Social Media Contribution to Sales Is Fascinating As more [...]|
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