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August 19, 2013
John Patterson Everything You Need to Know About Social Media Marketing You Learned In Kindergarten
By John Patterson
My sister is a Kindergarten teacher and probably one of the best storytellers I have ever encountered. From a young age I can remember being riveted to the edge of my seat by stories of things that I had little or no real interest in. THAT, my friends is solid storytelling. So why does this matter to you? It matters because everything you need to know about being a great social media marketer you learned in kindergarten. Allow me to explain.

Know the Story Like the Back of Your Hand
Once you’ve read Humpty Dumpty a few hundred times, I’m guessing the words on the page aren’t really a necessity anymore. Knowing what story you want to tell is key. Start by telling yourself the story over and over and over. No two stories will be EXACTLY the same, but the key points will always rise to the surface. Pay attention to those and emphasize them. This will allow you to reinforce your key message while not boring your audience.

Coke does a great job of storytelling. Their images make the story of refreshment the centerpiece [...]

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Today's Top Videos:
Google: You Probably Shouldn't Link Your 20 Domains Together Google: You Probably Shouldn't Link Your 20 Domains Together
You know how Google has everybody afraid of links? People are also afraid to link to their own stuff in certain ways, and Google's Webmaster Help video today pretty much indicates that this is with good reason.
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Matt Cutts Talks About Site Downtime's Impact On Rankings Matt Cutts Talks About Site Downtime's Impact On Rankings
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Google recently put out a whitepaper claiming that Google searches can predict box office totals with 94% accuracy. The paper describes how Google arrives at its results by observing searches for a movie's [...]
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Recent Articles:
How Much Do Social Media Marketing Programs Cost?
Questions about cost frequently (and obviously) arise in our conversations with prospective clients. Social media is an evolving medium and the costs of doing business are constantly in flux as a result. And budgets are budgets.

We first wrote about the cost of social media marketing campaigns in October 2007, which is ancient history in the social media business. So we’re long overdue for an update.

But First, A Meta-Question
Any social media marketing process should actually begin with a [...]
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6 Things to Consider When Executing a Social Media Program Overseas Myspace Leaves Beta, Brings iOS App With It Social You Should Know: Social and Sales – New from Google and Pinterest
So, you went and won yourself an international client. Well done. Though the Internet allows you to do almost anything from anywhere, there may come a time when you will have to travel overseas. Whether you need to visit company headquarters or [...] Myspace announced that it is bringing its recently redesigned service out of beta, as well as launching a new mobile app for iOS.

If you haven’t checked out the desktop redesign yet, you can see Josh Wolford’s extensive walkthrough here.

“The magic of Myspace has always been at the intersection of [...]
For our U.S. based clients and friends, it’s Memorial Day weekend. We hope you all enjoy it as much as we enjoyed our Mystery Trip last weekend (pictures here). Google Data on Social Media Contribution to Sales Is Fascinating As more [...]
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