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October 7, 2013
Brian Solis Visualizing the DNA of a Social Business Via Infographics
By Brian Solis
Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with you here.

Over the years, we studied businesses endeavoring to master social media at various stages. We detailed our findings in our research report uncovering that the most organizations evolve through six distinct stages on their way to social business transformation. After release, we went back through our analysis and found that businesses near or at the sixth stage of evolution collectively shared seven success factors that assisted or expedited advancement. [...]

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Recent Articles:
The state of the social web according to GlobalWebIndex
Some interesting metrics form part of a global study into social media usage and trends published last week by GlobalWebIndex, the London-based market research firm.

Stream Social: Q2 2013 examines usage worldwide of the top five social platforms – Facebook, Google+, Twitter, LinkedIn and Pinterest – during the second quarter of this year.

The report itself is behind a customer paywall, so you’ll need to buy it if you wish to see the detailed survey findings. [...]
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Everything You Need to Know About Social Media Marketing You Learned In Kindergarten How Much Do Social Media Marketing Programs Cost? 6 Things to Consider When Executing a Social Media Program Overseas
My sister is a Kindergarten teacher and probably one of the best storytellers I have ever encountered. From a young age I can remember being riveted to the edge of my seat by stories of things that I had little or no real interest in. THAT, my [...] Questions about cost frequently (and obviously) arise in our conversations with prospective clients. Social media is an evolving medium and the costs of doing business are constantly in flux as a result. And budgets are budgets. [...] So, you went and won yourself an international client. Well done. Though the Internet allows you to do almost anything from anywhere, there may come a time when you will have to travel overseas. Whether you need to visit company headquarters [...]
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