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November 5, 2013
Dave Taylor How do I create a Facebook fan page?
By Dave Taylor
I “friend” people on Facebook who are friends, family and customers. Now I’d like to switch and create a facebook business page so my customers can “like” that instead. How do i get started?

You’re not alone. There are a lot of companies – particularly one-person companies – that have muddied the waters and connected with both their friends and their customers or clients on their Facebook profile pages. Now that’s not a terrible thing to do, but it does ultimately constrain you to only post material that’s appropriate for both groups, rather than be able to limit some postings to one group or the other.

Still, best practices on Facebook are that you split this into two different pages, one for your friends and family, and the other for your customers, clients and other business relationships. There are some compelling reasons worth mentioning too, most importantly that a business page or fan page can have as many fans as you can collect, whereas individual user pages are [...]

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