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December 2, 2013
Craig Carter Social Media Metrics You Should Know: Post-Program Drop-Off
By Craig Carter
Analytics are a beautiful thing. They can tell you so much about a demographic, brand, program performance, and more. However, if you don’t know how to read the data correctly, analytics can trick you.

Have you ever looked at the social media metrics after a campaign and noticed an inexplicable drop in fans? Well, worry no more. This interesting phenomenon has a name. We have coined it Post-Program Drop-Off or PPDO and have identified why it occurs.

4 Reasons Behind Post-Program Drop-Off

There are four reasons for PPDO. Two that you should worry about and two that you shouldn’t: [...]

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