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December 30, 2013
Navneet Kaushal Facebook Page Insights Now Features with Real-Time Data!
By Navneet Kaushal
Facebook has introduced two updates to page insights with the aim of giving page administrators a clearer picture of past & present.

Earlier, only the data of two to three days prior to the current date was available on Facebook. All the metrics displayed in tabs for overview, likes, reach, and posts will now have real-time data. This will however not include "where your page likes came from".

Page Administrators will be able to see the data back to July 19, 2011, the day when page insights was launched. Earlier, only 89 days' worth of data was available. [...]

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Social Media Metrics You Should Know: Post-Program Drop-Off
Analytics are a beautiful thing. They can tell you so much about a demographic, brand, program performance, and more. However, if you don’t know how to read the data correctly, analytics can trick you.

Have you ever looked at the social media metrics after a campaign and noticed an inexplicable drop in fans? Well, worry no more. This interesting phenomenon has a name. We have coined it Post-Program Drop-Off or PPDO and have identified why it occurs. [...]
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