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February 3, 2014
Thea Neal Facebook Outsmarts Competitors By Releasing Own Competitor App
By Thea Neal
Social media nerds clutched their pearls and breathed a sigh of beauty when they saw the preview for Paper, a Facebook app that is coming from Facebook itself.

Yep, you read that right. Facebook is releasing an app that is more beautiful, more fun to navigate, and ad-free. And don’t fret – your current app isn’t going away just yet. So why the heck would anyone use the current Facebook app again? Because users hate change. Who recalls the anti-Facebook groups (ironically on Facebook) urging the platform “CHANGE FACEBOOK BACK TO THE OLD FACEBOOK BECAUSE THE NEW FACEBOOK IS SO MUCH WORSE THAN THE OLD FACEBOOK!”? Of course you do.

“If they radically redesigned the app that about half a billion people use every day, that undoubtedly would generate negative feedback (regardless of how well done it is),” Ignite Social Media President Jim Tobin says. Tobin adds that the new app basically serves as an opt-in program allowing users to use a new design but still lets the stragglers stay where [...]

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Social networks help family, friends, acquaintances, and colleagues in staying connected. In 2005, only 8% adults were connected through social networking sites and the number raised to 72% in 2012.

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