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April 14, 2014
Sally Ormond Social Media Research You Need to Know About
By Sally Ormond
Social media changes faster than a fast thing. It's important to read up on the latest comings, goings and techniques if you want your social media strategy to continue to work well for you.

A recent post on SocialMediaExaminer looks at some surprising social media research findings that will affect your social media strategy. Below is a summary of the findings (the link above takes you to the whole article).

1. Facebook - the social login favourite
Research by eMarketer shows that the majority of people prefer to use their Facebook (51%) credentials when logging into websites.

How does that affect you? [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
Twitter Study Shows Which Tweets Get the Most Engagement!
According to a study conducted by Twitter, adding videos, photos and links to tweets significantly lifts the number of re-tweets. The social networking site conducted the research on different sectors like TV, News, Government and Politics, Music and Sports and interestingly, all segments showed different results.

Twitter's Data Editor Simon Roger posted in the official blog that if all the areas were accessed collectively, the results showed:

  • Photos average a 35% boost in [...]
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    Facebook Email Is Being Shut Down Facebook Outsmarts Competitors By Releasing Own Competitor App The Social Media War: Which Social Networks are Ahead in Competition?
    Remember back in 2010 when Facebook launched the social inbox and Facebook email addresses for users? Mark Zuckerberg said at the time, "This is not an email killer." He meant it. The company is now retiring the email [...] Social media nerds clutched their pearls and breathed a sigh of beauty when they saw the preview for Paper, a Facebook app that is coming from Facebook itself.

    Yep, you read that right. Facebook is releasing an app that is more beautiful, more fun to navigate, and ad-free. And don't fret – your current app isn't [...]
    Social networks help family, friends, acquaintances, and colleagues in staying connected. In 2005, only 8% adults were connected through social networking sites and the number raised to 72% in 2012. There are dozens of social media networks, [...]
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