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May 5, 2014
Jay Baer This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank
By Jay Baer
Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb.

Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns.

Fundamentally, Facebook cares about THEIR business, not about YOUR business. (click to tweet)

This chart we made shows Facebook's declining organic reach (according to a widely cited study from Social@Ogilvy) charted against Facebook's stock price during the same period. As organic reach dropped from approximately 12% to 6% (and now often at 1%),Facebook's stock price moved from nearly $50 to nearly $70, adding billions of dollars in market capitalization. [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
Social Media Research You Need to Know About
Social media changes faster than a fast thing. It's important to read up on the latest comings, goings and techniques if you want your social media strategy to continue to work well for you.

A recent post on SocialMediaExaminer looks at some surprising social media research findings that will affect your social media strategy. Below is a summary of the findings (the link above takes you to the whole article).

1. Facebook – the social login favourite
Research by eMarketer shows that the majority of [...]
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Twitter Study Shows Which Tweets Get the Most Engagement! Facebook Email Is Being Shut Down Facebook Outsmarts Competitors By Releasing Own Competitor App
According to a study conducted by Twitter, adding videos, photos and links to tweets significantly lifts the number of re-tweets. The social networking site conducted the research on different sectors like TV, News, Government and Politics, Music [...] Remember back in 2010 when Facebook launched the social inbox and Facebook email addresses for users? Mark Zuckerberg said at the time, "This is not an email killer."

He meant it.

The company is now retiring the @facebook.com email address for users, and is forwarding any email sent to the user's Facebook [...]
Social media nerds clutched their pearls and breathed a sigh of beauty when they saw the preview for Paper, a Facebook app that is coming from Facebook itself. Yep, you read that right. Facebook is releasing an app that is more beautiful, [...]
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