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June 9, 2014
Chris Crum The Organic Reach Of Your Facebook Posts Would Be Worse If Everything Showed In The News Feed
By Chris Crum
Facebook's Brian Boland wrote a lengthy blog post about the much talked about decline in organic reach of Facebook Page posts. It's happening for two main reasons, he said: more and more content is created and shared every day and News Feed is designed to show users content that's most relevant to them.

"To choose which stories to show, News Feed ranks each possible story (from more to less important) by looking at thousands of factors relative to each person," he wrote. "Over the past year, we've made some key changes to improve how News Feed chooses content: We've gotten better at showing high-quality content, and we've cleaned up News Feed spam. As a result of these changes, News Feed is becoming more engaging, even as the amount of content being shared on Facebook continues to grow." [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank
Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb.

Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns.

Fundamentally, Facebook cares about THEIR business, not about YOUR business. (click to tweet)

This chart we made shows Facebook's declining organic reach (according to a widely cited study [...]
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Social Media Research You Need to Know About Twitter Study Shows Which Tweets Get the Most Engagement! Facebook Email Is Being Shut Down
Social media changes faster than a fast thing. It's important to read up on the latest comings, goings and techniques if you want your social media strategy to continue to work well for you. A recent post on SocialMediaExaminer looks at some [...] According to a study conducted by Twitter, adding videos, photos and links to tweets significantly lifts the number of re-tweets. The social networking site conducted the research on different sectors like TV, News, Government and Politics, Music and Sports and interestingly, all segments showed different results. Twitter's Data [...] Remember back in 2010 when Facebook launched the social inbox and Facebook email addresses for users? Mark Zuckerberg said at the time, "This is not an email killer." He meant it. The company is now retiring the @facebook.com [...]
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