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November 10, 2014
Dave Landry How to Combat Social Media Content Shock
By Dave Landry
When I first read the term “content shock”, I thought of the word that once followed shock — jock. History will likely remember Howard Stern as the King of Radio Shock Jocks, one of many controversial broadcasters who would deliberately provoke or offend their audience in a variety of ways. As with other forms of aging media, radio is quickly losing ground to the internet and there’s a new surprise online, content shock.

This term was coined by social media expert Mark Schaefer in a namesake article when he stated, “The emerging marketing epoch defined when exponentially increasing volumes of content intersect our limited human capacity to consume it.”

An astonishing twenty seven million pieces of content are shared daily and even the search term “content marketing” is up 400% [...]

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