Current Problems With Facebook Interest Targeting

By Chris Crum

May 4, 2015

Chances are you aren't seeing the same kind of organic reach for your Facebook Page posts that you once were. This is a widespread phenomenon that has been taking place for roughly the past year and a half, and has become a huge bane to marketers and publishers. I'm sure I'm not telling you anything you don't already know.

Still, Facebook has added some features that could help publishers – maybe not enough to offset the organic reach losses, but the free ride days are over, and it's time to just accept that and try to work with what they're giving you.

Facebook announced interest targeting in December in a blog post that announced a handful of publisher tools (also including post end date and smart publishing). We talked about the launch of each of these here.

"To help you reach precisely the right people, we now offer the ability to target posts to a subset of the people that like your Page," product manager Holly Ormseth said of interest targeting. "For example, a publisher can use Interest Targeting to [...]

Continue Reading
Today's Top Videos:
Amazon Dash Button Appears To Not Be A Joke
About a year ago, Amazon unveiled the Amazon Dash, a way for people to add items to their shopping lists from their homes by scanning them with the device or using the microphone to tell it what they need. [...]
Watch Video
Google Says More About Mobile-Friendly Ranking Signal
About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid potentially devastating effects in search results. This is a major update considering that people are only searching Google more frequently from their mobile devices. [...]
Watch Video
What To Expect From Skype For Business
Back in November, Microsoft announced that Lync would become Skype for Business, and that it would come with a new client experience, new server release, and updates in Office 365. While Lync already gave users instant messaging and Skype audio calling, the new offering would add video calling and the Skype user directory, so you can call any Skype user from any device. Microsoft is now talking about the next steps in the transition. [...]
Watch Video

--This email is a service of SocialMediaNewz--

2015 iEntry, Inc. All Rights Reserved Privacy Policy Legal

To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.