SocialMediaNewz
Current Problems With Facebook Interest Targeting

By Chris Crum

May 4, 2015

Chances are you aren't seeing the same kind of organic reach for your Facebook Page posts that you once were. This is a widespread phenomenon that has been taking place for roughly the past year and a half, and has become a huge bane to marketers and publishers. I'm sure I'm not telling you anything you don't already know.

Still, Facebook has added some features that could help publishers – maybe not enough to offset the organic reach losses, but the free ride days are over, and it's time to just accept that and try to work with what they're giving you.

Facebook announced interest targeting in December in a blog post that announced a handful of publisher tools (also including post end date and smart publishing). We talked about the launch of each of these here.

"To help you reach precisely the right people, we now offer the ability to target posts to a subset of the people that like your Page," product manager Holly Ormseth said of interest targeting. "For example, a publisher can use Interest Targeting to [...]

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