Email Used By Most Of The Popular Social Media Sites

By Chris Crum

June 8, 2015

Remember the days when it wasn't uncommon to read an article speculating about whether or not social media would kill email? In fact, if you count the increasingly popular business communication tool Slack, it's still a subject that comes up.

These days, however, it seems like largely social-oriented services are utilizing email more than ever.

A couple weeks ago, stories circulated about new email effort from Instagram. It has a new email digest called "Highlights" that displays several posts from people the user follows in an attempt to drive some more engagement.

"Some people will surely bristle at the idea of receiving more email, especially one's they didn't explicitly sign up for," wrote TechCrunch's Josh Constine. "However, Highlights could solve an issue common amongst maturing social networks that show a live, reverse chronological feed of posts. It impacts networks like Instagram and Twitter, but not relevancy-sorted streams like Facebook's."

He did note, however, that even Facebook has [...]

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