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Lessons from Instagram and Tinder: Preventing a Brand Image Meltdown With Online Reputation Management

By Rick Enrico

August 17, 2015

One wrong response can build up or tear down your brand’s image, especially online. Case in point: Tinder’s flurry of Tweets from the recently published Vanity Fair article.

Customers and their opinions are the primary movers of your brand’s reputation. Listening to what they say, especially on social media, gives you insights on how to keep your image clean.

Immediately going on the defensive, however, is a sure way to invite disaster.

Any brand with a strong user base will take steps to protect their reputation and remain their customer’s top choice. A good example: Instagram reverting to their old 2010 terms of service after misleading policies led to a social-media backlash from its users in 2012.

This is where Online Reputation Management comes in.

Keeping tabs on what people say online yields a steady source of information about the problem you must address.

For the sake of clarity, let’s take a look at the social media population.

Picturing the Current Social Media Landscape
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