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3 Social Metrics You Should Be Using But Aren’t

By Greg de Lima

September 14, 2015

Social Media has evolved significantly over the past few years. Not only for you and I posting our updates to Facebook, Instagram, Snapchat, or [insert your favorite platform here], but for businesses and social connections as well.

Despite years of ongoing upgrades to social analytics, proving measurable value to those working at an executive level has always been a challenge; just look at the numbers:

We know there’s value there, but are we proving it? We sure are trying. With over 57 reported metrics (according to Forrester) we wanted to bring three to your attention (and no, they’re not listed):

  • Social Value Modeling

  • Cost per Engagement (CPE)

  • Lower Funnel Activities (LFAs)

    Tying a value to social media has always been tricky, but it can be done. Typically, social media is in the earlier part of the funnel as an assisted interaction. One method to showing social value is the social media equivalency model. The model uses three components:

    Then, you multiply the [...]

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