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Live Video is Officially a Much Bigger Deal on Facebook

By Chris Crum

March 7, 2016

Live video is officially a much bigger deal on Facebook now. The company announced that it now takes this into account when ranking content in the News Feed.

In early December, Facebook began letting a small percentage of people in the U.S. stream live video from their iPhones. Later that month, they expanded this to all verified pages. In January, Facebook announced that the feature was rolling out to all U.S. iPhone users. Then, in early February, they opened up the functionality to the Pages Manager app for iPhone in the U.S.

Facebook announced last week, it would begin rolling out the ability for people on Android to share live video. This starts in the U.S. with more countries to follow.

This roll-out should be in progress as I write this, and now, Facebook is making all of this live video matter more by putting it higher in the priority list when it comes to what people see in their News Feeds.

“As with any new type of content in News Feed, we are learning what signals help us show you the most relevant [...]

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