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Have You Explored Facebook’s New Video Metric Breakdowns?

By SocialMediaNewz Staff

April 4, 2016

Back in February, Facebook rolled out a redesigned video metrics interface in Page Insights, adding new metrics that had been highly requested. These included Minutes Viewed and 10-Second Views to go along with existing metrics like Unique Viewers, Views, and Average % Completion. At the time, they also added a breakdown for sound-on vs. sound-off to go along with the organic vs. paid breakdown.

Recently, Facebook added even more video metric breakdowns to analyze performance on a daily basis. There are now daily breakdowns for the Minutes Viewed, Views, and 10-Second Views metrics. These were also highly requested by publishers.

Facebook product manager Anaid Gomez-Ortigoza says, “This new data gives Page owners a better understanding of when their audiences are watching their videos, providing a more detailed picture of performance that we hope will help publishers inform their video strategies.”

With the new breakdowns, you can see the total minutes of watch time spent on the video on a particular day, the [...]

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