2012 Newsletter Archive

Microsoft Launches So.Cl Social Media Network
If you are familiar with Pinterest, and Tumblr, then you know how much fun it can be to create a topical board filled with pictures, articles, and videos to share with family and friends. Each new picture that you find can be a source of amusement, and introspection. Plus, its a great way to discover other wonderful things on the internet. Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true.

Email Tweets To Your Non-Twitter-Using Friends
Rolling out over the next few weeks, Twitter.com will feature an option that allows users to share a tweet by email, even to recipients that aren’t Twitter members.

3 Ways to Fight Facebook's Algorithm and Customize Your Feed
“I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. I like that stuff, because I can easily keep up to speed with them. But I’m not seeing it as much lately.”

Is it time for a social media check-up?
We're more than halfway through 2012. Just a few short years ago, many of us were trying to convince brands to invest more money and resources into social media. No more. Today, many brands are involved in some way on social platforms like Twitter, Facebook, Pinterest and others.

Why Seinfeld's "do the opposite" theory is perfect for social media
You remember that Seinfeld episode? The one where George lands the job with the NY Yankees? Remember how he got the job? By doing the opposite.

Lessons Learned in the Past Five Years of Social Media Marketing
This summer has certainly been a time of celebration for us here at Ignite Social Media as we hit our fifth anniversary as a company. We’ve used this landmark as an opportunity to reflect on how far the agency has come and how much each of us have learned. Along with that reflection, I’ve asked each team in the agency to think of their most important lessons and share them with you here:

Creative Matters: Optimizing Facebook Pages for Brands
The new Timeline format for Facebook Brand Pages, introduced earlier this year, offers exciting new opportunities for reaching audiences with your brand story.

Awareness Provides Social Marketing Automation
I covered Awareness a good bit (see Awareness Provides Social Media Command Center). Beginning as a community platform, they have transformed their offering to become a social media command center that allows you to properly manage all of you social media activity through a single source. In their latest initiative, they are now providing the Awareness’ Social Marketing Automation suite. It equips brands to identify, track and rank their existing social customers and new likely prospects from all the major social networks (Twitter, Facebook, YouTube) based on segmentation and prioritization criteria they define.

12 Facebook Page Functions You Might Have Missed
If you're anything like me you probably spend half your day checking your newsfeed for juicy stories and your Facebook page(s) for new likes and wall posts. There are varying schools of thought on whether Facebook makes you more or less productive and all I can say is that I’m glad it’s part of my job � otherwise I think I’d have to go with the latter.

Complimentary ebook: 30 Ideas For Your Social Media Plan
The team at Radian6 compiled our most-shared posts from 2011 into this eBook.

NEW eBOOK: Social Media Metrics Secrets
Download this 40-page eBook, chapter 3 "Activating Your Socially Connected Business" from John Lovett's new and groundbreaking book, Social Media Metrics Secrets.

Facebook To Target Mobile Ads Based On App Usage [REPORT]
Facebook, always looking for ways to boost revenues from advertising these days, is set to roll out a brand new product in the next couple of weeks, according to sources.

Download the 2012 Social Marketing Intelligence Report
Are you thinking about investing in enterprise social media management software (SMMS)? Before you do, know the questions you should be asking SMMS vendors. Learn how Adobe's social solutions can help you achieve your social media goals and improve your strategy and performance.

How to Use Landing Pages to Drive Leads
Discover how to create the perfect landing page that will successfully capture visitor information and leads.