2014 Newsletter Archive

Social Media Cheat Sheets
Social media can feel like a mystery. Where do you find your customers? What do you do once you find them?

How To Disable Twitter's App Tracking Feature
Twitter has just added a section to its security & privacy terms that explains how the company is about the start "collecting and occasionally updating the list of apps installed on your mobile device".

[Guide] Personalize Marketing w/ Social Data
The better you know your audience, the more likely it is that you’ll create relevant, personalized content. But how do you get to know that audience?

How to Combat Social Media Content Shock
When I first read the term “content shock”, I thought of the word that once followed shock — jock. History will likely remember Howard Stern as the King of Radio Shock Jocks, one of many controversial broadcasters who would deliberately provoke or offend their audience in a variety of ways. As with other forms of aging media, radio is quickly losing ground to the internet and there’s a new surprise online, content shock.

29 Terms Every Analyst Needs To Know
You can't improve what you can't measure, and you can't measure what you don't understand. Knowing your MAU from your ART not only helps you do your job, it helps you explain the sophisticated nature of social media analytics to your colleagues and clients. When everyone's talking the same language you get more done, and receive greater recognition for your efforts.

Facebook Now Allows You To Use Stickers In Post Comments
The moment you've been waiting for (or perhaps not) is here. You can now use Facebook stickers in comments. Until now, the feature has only been available in private messages, but now, you can expect to see stickers all over the social network, for better or for worse.

Free Toolkit: Social Media Marketing 101
Social media marketing is on the rise, and by spending as little as 6 hours per week focused on social media marketing, 64% of marketers see lead generation benefits, and nearly half say their marketing expenses have decreased (Social Media Examiner, 2013).

Today Only: Learn the Latest Social Media Tips
Skillfeed, Shutterstock's new online learning platform. For a limited time Skillfeed is offering access to all courses and tutorials for FREE! Online marketers, web developers and other creative professionals can pick up career-building skills in Online Marketing, Social Media, and more, from anywhere, at anytime.

How Social Media is Affecting the News
A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. 3,000 of these positions are at 30 big digital-only news outlets. The report covers five aspects of the relationship between social and news:

Twitter Considering Group Chat Options
According to the company’s CFO, group chat is one of the functions high up on their future innovation list. Speaking at the Citi Global Technology Conference in New York, Twitter’s Anthony Noto hinted that the company is looking into direct messaging between multiple users – clearly Twitter’s foray into group chat. As of now, users can only direct message one other user at a time.

Could your Twitter buddy be a bot?
Bots are making their presence felt on social media. But can you tell a bot from a real person?
Anyone who’s been playing the social media game for a while should know that not all of their followers bleed when they are cut. In fact, many followers don’t even exist – they are just bits and bytes.

The future looks mobile for Facebook
Facebook posted its financial report on July 23 for the second quarter of its 2014 financial year.

4 Basic Steps to Add Social Media to Successful Campaigns
Social media has drastically changed the way brands communicate with consumers today. With so many people posting, tweeting, pinning, and watching, it's important to connect with customers through multiple social media channels and make social an integral part of your existing campaigns.

Facebook Continues Battle For Private User Information
Facebook says that they are currently fighting a "set of sweeping search warrants" in an effort to protect their users' information – and so far it's a fight that they've been losing.

The Organic Reach Of Your Facebook Posts Would Be Worse If Everything Showed In The News Feed
Facebook's Brian Boland wrote a lengthy blog post about the much talked about decline in organic reach of Facebook Page posts. It's happening for two main reasons, he said: more and more content is created and shared every day and News Feed is designed to show users content that's most relevant to them.

[New Guide] Help Your Customers Help Themselves with Self-Service Support
According to Forrester, "72% of customers prefer self-service to resolve their support issues over picking up the phone or sending an email."

This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank
Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb.

Marketers: Be Prepared for Canada's Anti-Spam Law [Free eBook]
Canada's Anti-Spam Law (CASL) updates are coming and there's no time to lose in learning what they mean for you. This anti-spam legislation is one of the toughest in the world. What does this mean for your email marketing?

Social Media Research You Need to Know About
Social media changes faster than a fast thing. It's important to read up on the latest comings, goings and techniques if you want your social media strategy to continue to work well for you.

Twitter Study Shows Which Tweets Get the Most Engagement!
According to a study conducted by Twitter, adding videos, photos and links to tweets significantly lifts the number of re-tweets. The social networking site conducted the research on different sectors like TV, News, Government and Politics, Music and Sports and interestingly, all segments showed different results.

Facebook Email Is Being Shut Down
Remember back in 2010 when Facebook launched the social inbox and Facebook email addresses for users? Mark Zuckerberg said at the time,"This is not an email killer."

Facebook Outsmarts Competitors By Releasing Own Competitor App
Social media nerds clutched their pearls and breathed a sigh of beauty when they saw the preview for Paper, a Facebook app that is coming from Facebook itself.

The Social Media War: Which Social Networks are Ahead in Competition?
Social networks help family, friends, acquaintances, and colleagues in staying connected. In 2005, only 8% adults were connected through social networking sites and the number raised to 72% in 2012.

2013 Newsletter Archive

2012 Newsletter Archive